Kohinoor Group CRM Transformation

Kohinoor Group required a unified CRM platform to replace fragmented lead management processes spread across spreadsheets, WhatsApp conversations, broker channels, and disconnected calling tools. The lack of centralized customer data made it difficult for sales teams to track prospects, measure campaign performance, and understand customer journeys. Cascade Tech designed and implemented a Salesforce Sales Cloud solution covering lead capture, opportunity management, site visit scheduling, broker management, dashboards, and automated workflows. The implementation also included Meta Conversions API integration to improve campaign attribution and enable accurate tracking of marketing-generated leads. The platform now provides a centralized customer lifecycle, automated sales processes, improved reporting, and reliable marketing insights while supporting future scalability across projects.