Connect Every Property Portal.
One Salesforce Pipeline.
Capture, qualify and manage leads from Housing.com, MagicBricks, Sell.Do, In4Velocity, PropTiger, 99Acres and NoBrokerHood in one unified Salesforce CRM.
Why real estate companies integrate Salesforce
Most developers and channel partners list on five or more portals — Housing.com, MagicBricks, 99Acres, and more — but manage leads by manually exporting spreadsheets. Response times slip, leads get double-counted, and no one sees the full funnel.
- No more manual spreadsheet exports
- Leads route to reps instantly
- Every booking tracked in one place
From portal inquiry to closed deal, automatically
Automatic Lead Capture
Every portal inquiry becomes a Salesforce lead instantly.
No more manually exporting CSVs from portals — leads land in Salesforce the moment a buyer submits a form.
Instant Lead Assignment
Leads route to the right sales rep automatically.
Assignment rules match leads by project, location, or budget so the right rep follows up immediately.
Faster Sales Follow-up
Reps get notified in seconds, not hours.
Real-time alerts mean the first call happens while buyer intent is highest — before a competitor calls.
Centralized Lead Management
Every portal's leads live in one Salesforce pipeline.
Sales teams stop switching between seven portal dashboards and work from a single unified view.
Campaign Tracking
See exactly which portal and campaign drives sales.
Attribute bookings back to the originating portal and campaign to optimize ad spend with real data.
Higher Conversion Rate
Faster response and better routing close more deals.
Structured, timely follow-up consistently outperforms manual, delayed lead handling on conversion rate.
Connect the portals you already list on
Choose a platform to visualize the active integration and see how data routes directly into the Salesforce core.
In4Velocity
ConnectedUnit inventory and bookings stay synchronized in real time across In4Velocity, Salesforce, and your ERP.
- Inventory sync
- Booking management
- ERP connectivity
The right connection for every portal
Every integration method Cascade supports, from real-time APIs to scheduled batch syncs.
Direct, synchronous API calls between the portal and Salesforce.
AdvantagesREST API
Webhooks
Middleware
Scheduled Sync
Platform Events
REST API
Direct, synchronous API calls between the portal and Salesforce.
AdvantagesBuyer data, protected end to end
Frequently asked questions
It connects property portals like Housing.com, MagicBricks, and 99Acres directly to Salesforce, so every lead is captured automatically instead of being exported and re-entered manually.